Polymarket Cleans Up Its Act Ahead of Expected Fall Boom

According to CNBC, prediction market platform Polymarket is revamping its marketing approach and growing its US workforce as it prepares for election season and other major events expected to drive a wave of trading activity this fall. The changes follow an ongoing investigation by the Commodity Futures Trading Commission (CFTC) into the company's promotional practices. Prediction markets have rapidly gained popularity as a way to bet on political and economic outcomes, drawing interest from both retail users and institutional investors. For market watchers, it's another example of a fast-growing fintech segment facing heightened regulatory scrutiny as it scales.